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    Marketing Performance Management is the most important undertaking for marketers today, but the reality is that organizations still have a lot of work to to do before reaching peak performance. Often, it can be a challenge just identifying which areas need improvement, let alone reaching the elusive state of “marketing nirvana.” This is why Allocadia […]

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    The marketing team keeps evolving, with many organizations adding emerging roles like Marketing Technologist or Data Scientist. Ready to meet the newest member of the team? Enter the Marketing Performance Management (MPM) Specialist. MPM responsibilities like planning, budgeting, performance analysis and reporting, and marketing performance optimization have been part of the marketer’s repertoire for years. […]

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    Where is your organization on the path to marketing performance? It’s a question many marketers wonder as they try to find the balance between the customer-facing “do” and the strategic planning, investment and measurement “run” sides of marketing. World-class marketing consultant Matt Heinz joined me for the latest in our #RunMarketing webinar series, Advancing Through […]

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    According to a recent study by Russell Reynolds Associates, CMOs think differently than their C-suite colleagues. Senior marketing executives tend to be more “imaginative,” “unconventional” and “willing to test limits” than CFOs, CEOs, CROs and CIOs. These traits make CMOs great leaders for transformation and growth initiatives, but may also explain some of the relationship […]

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    Traditionally, Marketing and Finance departments haven’t had the most obvious partnership. Only 14% of Marketing organizations see Finance as a trusted strategic partner, and 28% either have no relationship with finance or speak only when forced to (source). But when these two groups open a dialogue, great things can happen that benefit both. In fact, […]

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    Like no other time in the history of the marketing profession have we faced a constant need to understand what is working, what is not, and how our actions are driving business impact. Marketing must now look at their organization more like a business and no longer a function. In short, they must make every […]